<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Clarity Agency]]></title><description><![CDATA[Clarity is a brand strategy and identity agency based in Amsterdam. We help businesses define their positioning, sharpen their messaging, and build a brand identity that earns trust and wins clients across the Netherlands and Europe.]]></description><link>https://www.clarityagency.nl/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 05 Nov 2026 22:30:07 GMT</lastBuildDate><atom:link href="https://www.clarityagency.nl/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Can someone else explain your brand?]]></title><description><![CDATA[A simple five-person test can show whether people understand what you offer, who it helps and why they should choose you.]]></description><link>https://www.clarityagency.nl/post/can-someone-else-explain-your-brand</link><guid isPermaLink="false">6aba829b04753584038ff14c</guid><pubDate>Mon, 28 Sep 2026 15:07:08 GMT</pubDate><dc:creator>Clarity</dc:creator></item><item><title><![CDATA[When a growing brand needs to reposition]]></title><description><![CDATA[Growth creates new customers, products and expectations. Sometimes the original brand story stops being big enough for the business.]]></description><link>https://www.clarityagency.nl/post/when-a-growing-brand-needs-to-reposition</link><guid isPermaLink="false">6ab65b1e6518687b51387020</guid><pubDate>Fri, 25 Sep 2026 11:29:34 GMT</pubDate><dc:creator>Clarity</dc:creator></item><item><title><![CDATA[Why good brands are easier to remember]]></title><description><![CDATA[Memory is a commercial advantage. The brands people recognise fastest are often the brands they consider first.]]></description><link>https://www.clarityagency.nl/post/why-good-brands-are-easier-to-remember</link><guid isPermaLink="false">6ab65b1ba5a672108970f32a</guid><pubDate>Fri, 25 Sep 2026 11:29:31 GMT</pubDate><dc:creator>Clarity</dc:creator></item><item><title><![CDATA[Your product is not your brand]]></title><description><![CDATA[A strong product gives people something to buy. A strong brand gives them a reason to choose, remember and return.]]></description><link>https://www.clarityagency.nl/post/your-product-is-not-your-brand</link><guid isPermaLink="false">6ab65aff6de3d82672ab18c0</guid><pubDate>Fri, 25 Sep 2026 11:29:03 GMT</pubDate><dc:creator>Clarity</dc:creator></item></channel></rss>